In my opinion, Branson is a huge phoney. He does all the fake-liberal humanitarian PR-activities of those who pretend to care about humanity, but who then give tacit support to atrocities such as genocide in Gaza.
Lately, many activists have been elucidating the fact that the highest-efficiency economy would be one where machines and technology replace all human labour. However, this results in the obvious problem that everybody is poor/unemployed despite exponential increases in output as well as the fact only those owning the means of production truly benefit, shattering the notion that extreme wealth inequality will result in more for everybody.
In response to such growing awareness, Branson posted an article stating that entrepreneurs work hundreds of hours more than the regular person, implying they deserve to have what they have. However, because he is such a nice guy, he’s willing to advocate for shorter work weeks and hours for his employees—as long as he is still in control of them, of course.
Furthermore, despite caring so much about the public, on continuing British membership in the EU, despite supporting the notion, Branson opposed having a referendum on the issue, lest the public actually get a taste of true democracy.